AmaRaya: New Brand Launch
To establish the launch of AmaRaya and its Intensive Hair & Scalp Treatment as a must-know innovation in the UK and introduce founder Raya Frem, LBPR brought to life an immersive blow-dry bar experience.
The event was designed to generate compelling influencer content, media coverage and increased social exposure.
Hosted in Mayfair’s Duck & Dry salon, the space was transformed into a fully branded AmaRaya destination, from bold exterior vinyls to mirror decals at every station. Elevated product displays showcased hero campaign visuals and key ingredient stories, immersing guests in the brand world from the moment they arrived.
16 press and influencers including Lottie Tomlinson, The Metro, Marie Claire and Citizen Femme experienced the treatment first-hand receiving luxury blow dries, demonstrating the product performance and results within a real salon setting. An ingredient-inspired refreshment bar extended the formulation narrative, while a professional photographer captured high-quality imagery, driving instant social sharing from the guests and amplifying the brand’s reach well beyond the salon walls.
40+
IG Mentions
5.1M+
Potential Reach
7
Dedicated Reels
