Spotlight Oral Care: Influencer Paid Campaign D2C Strategy
Spotlight Oral Care turned to LBPR to reach new audiences, boost its profile and drive D2C sales through a strategic programme of paid influencer campaigns, designed to reach high-intent beauty, lifestyle and family audiences and convert engagement into sales.
LBPR developed a 360 strategy incorporating tailored content and influencer-specific offer codes, seamlessly integrating the brand into authentic lifestyle moments through collaborations with leading creators including Lorna Luxe, Lydia Millen, Cher Webb, Josie Fear and Hannah Martin, while driving measurable traffic to the brand’s DTC platform.
Across 25+ paid influencer activations, Spotlight Oral Care received more than 131% increase in brand mentions and a 286% uptick in earned media value, resulting in elevated visibility and improvement in key metrics across the board.
Spotlight Oral Care also achieved a total of 233 brand mentions across print, digital and socials, generating over £897,745 in earned media value, up a staggering 23% YOY, cementing the brand as an authority in the premium oral care market.
£897K+
EMV
25+
Paid Influencer Activations