Thank You Farmer: Campaign Project and Event

Feb 1

To put Thank You Farmer at the forefront of the UK’s K-Beauty market, LBPR delivered a three month campaign to position the brand as a recognised leader in Korean skincare.

To hook the new Pure Rice range launch, guests were treated to an eight-course Korean tasting menu at the chef’s table of SOMSSI by Jihun Kim at London’s Mandarin Oriental. Hosted by the brand’s co-founder, the event saw attendance from leading publications including Vogue, SheerLuxe, The Metro and the FT, resulting in social content with a combined reach of over 1.5M.

Via enhanced media and influencer outreach, including tailored pitches and founder interviews, the brand achieved 15 print media placements and exceptional digital placements that included top-tier publications like Vogue (x3), ELLE, Glamour, Condé Nast Traveller, The Metro, Hello and SheerLuxe.

To elevate Thank You Farmer’s credibility, LBPR delivered a targeted awards strategy spotlighting the brand’s efficacy. This resulted in Marie Claire Skin Awards WINNER for Best Toner, a shortlist for Best SPF for Face or Body, and Get The Gloss Beauty Awards Bronze WINNER, alongside a shortlist for Best Toner/Essence/Mist.