Estée Lauder: Influencer Seeding and Fulfilment

Written By Laura Designed This

Entrusted with re-establishing and elevating Estée Lauder’s Advanced Night Repair Serum, the LBPR Seeding Studio executed a meticulously curated influencer rollout of premium mailers.

We hand-picked and managed 500 UK influencers, choreographing every detail from personalised outreach to a luxury unboxing experience that reaffirmed the serum’s cult status ahead of its seasonal launch.

The results were exceptional with over 70% of the creators sharing authentic, organic content across TikTok and Instagram which generated more than 500,000 global impressions. The campaign not only amplified awareness and engagement, but strengthened the serum’s position as an iconic, must-have product in the beauty industry.

500

Top Influencers

70%

Conversion

500K+

Global Impressions

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Laura Designed This https://www.lauradesignedthis.co
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